New and Improved Formula

New and Improved Formula

Your favorite Swerve® Zero Calorie Sweeteners just got better! That’s right, new, great tasting formulas and updated packaging will soon be hitting your local grocery store shelves and ecommerce retailers. Now, you may be asking, “What changed? And why?” We’ll get into all the details here!

The first improvement you will immediately notice when you pick up a bag of your favorite Swerve® Granular, Brown or Confectioners Sweetener is a refreshed packaging look and feel. You’ll still be able to recognize your favorite Swerve® Sweetener product by packaging color, but you’ll see that we’ve refreshed our logo, and more fully celebrate the delicious baked goods you can create with Swerve®. We’ve also more clearly communicated what you love about Swerve – the fact that it’s Zero Sugar & Calories, Plant-Based, Keto-Friendly and Measures 1:1 like Sugar.

Secondly, we’ve optimized our formulas to deliver great baking and beverage performance. By adding allulose to our granulated and brown formulas, Swerve® now brings a balanced sweetness profile, and enhanced browning of baked goods. In addition to allulose, we’ve also added xanthan gum to our granulated sweetener for smooth consistency and mixing of batters. In our Confectioners Sweetener, we’ve incorporated a very small amount of tapioca starch to reduce clumps and help you create white, bright frostings (but rest assured – it’s still keto-friendly and has 0g net carbs per serving!).

So there you have it – all the details of our new packaging and formulas. In addition to Swerve® Sweeteners, you’ll see our new look hitting shelves later this year in your other favorite Swerve products, including Swerve® Allulose, Sugar & Monk Fruit Blends, Bake Mixes, Chocolate Chips, and Beverage Sweetening Packets and Jars.


Have questions? Want to share your thoughts? We’d love to hear from you. Drop us a line through the contact page on our website and we’ll get back to you as soon as we can.


Thank you for trusting Swerve® for all your sweetening needs!

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