Our Story



Cheers to the Swerve Sweetie. The one who’ll bake a cake to crown a sibling’s birthday. The one who will bust out some brownies because, well, who doesn’t love chocolate? It’s about supporting any excuse they need to light up their stoves, heat up their ovens, and make a dish that makes a difference. A Sweetie is someone who prepares and shares food with their loved ones—and our value is to ignite and nurture that potential inside everyone.

Our story is about living life, not just lowering sugar. We’re here to celebrate our contribution and support delicious, healthy habits that lead to a full and happy life. We want to nurture healthy relationships with food and help people feel confident eating baked goods, and we strive to inspire others and ourselves to approach life with vitality.

At Swerve, we understand that not everyone has a grandma or mom that baked, which is why we believe in making new food memories today that can be shared tomorrow. Mothers and sons, uncles and nieces, best friends forever—no matter what the relationship or connection, we enjoy transforming baking moments into traditions that better customers’ lives. We believe Swerve can be that not-so-secret ingredient that nurtures traditions and sweetens memories.